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18 April 2008

Bravo Microsoft, Brilliant Marketing Here

Microsoft, the bungling behemoth that can't quite seem to catch Apple in anything these days, has pulled off a brilliant marketing opportunity.  Knowing all too well that Apple's iPhone sucks people into AT&T stores, they have placed the new 'Microsoft Surface' in these AT&T stores.  The iPhone took the world by storm, quickly running up the the ranks of the smart phone market.  Microsoft hasn't been able to compete with this, and was about to be left completely in the dust.  Now, however, people will be flowing steadily into these stores to look at the iPhone, and they'll see this nifty screen that interacts with these phones, and they'll say, 'Hey, that's cool!  Let's check it out.'  Yes, Microsoft has figured out how to show off their new toy by taking attention away from the very product bringing people to the store, the AT&T Store.

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Comments

Yeah... it was a bomb move by MS. Now I need to make sure I go to the AT&T store to check one out!!

Have you see one yet, did we get to touch them? I dunno... I'm gonna try to track one down this weekend... I will report back with my findings. ;)

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