Is Doritos Giving Up?

I found this package of Doritos laying on the kitchen table today.  I had never seen a bag of Doritos that was black before, so naturally, always interested in new food, I had to find out what delicious new flavor this might be.  I would be disappointed though, as this bag of chips has no flavor described on it.  Doritos, known for great flavors like Cooler Ranch, and my personal favorite, Jablanero, declined to bother with this new kind.  As opposed to any kind of a name at all, any description to give us any sort of a clue, we merely get the caption on the bag, which states:

The Quest - Guessing The Flavor Is Just The Beginning

Yeah, that's right, "guessing" the flavor.  Apparently somebody in marketing got a new kind of chip to market, was having a bad day, or maybe just had a bad cold and couldn't taste anything, and just decided that I don't care, I give up.  I'll let the customer tell me what it is.  Doritos is not the first company to do this though.  A very popular candy bar has been baffling people for a long time.

Hershey's long ago presented us with the Whatchamacallit.  Long after using either quite simple names like the 'Hershey's Milk Chocolate,' or more creative names like 'Hershey's Krackel,' someone else got a little flabbergasted when it came time to name the product.  They put slightly more effort into it though, by at least giving it the name, Whatchamacallit, as well as a short description, 'Peanut Flavor Crisp - Caramel - Milk Chocolate.'  Doritos completely skipped that part.

Now, you can walk into a store, look for Doritos, and know that you're getting chips, but you don't know what kind.  'The Quest,' it's not a name, it's a journey.  We dare you, open it, explore it, might we even say, taste it.

Don't worry though, this isn't completely pointless.  On the bag is a link, snackstrongproductions.com, which will ultimately lead you to doritosthequest.com.  There, you enter in the 'password,' better known as the flavor of the chips, which is ' MountainDew.'  Then you can begin a journey, with a prize.  Go ahead and try it, I dare you.

Comments

[Joann Abernathy]

I think you can call the Deritos the Lime Delights.